JV Marketing
Cannabis Marketing
Empowering Cannabis Brands with Comprehensive, Targeted Digital Marketing Solutions
Market Potential
Projected Growth: New York's cannabis market is expected to reach $6 billion in annual sales by 2027.
- Current Sales: Since adult-use legalization in 2021, the state has already achieved nearly $1 billion in annual sales.
Retail Landscape
Licensed Dispensaries: Currently, 205 licensed dispensaries operate across New York, with potential support for up to 1,700 stores statewide.
Consumer Base
Legal vs. Illicit Purchases: Only 15% of New York cannabis users buy from licensed dispensaries, indicating significant growth potential for legal businesses.
Revenue Projections
Expected Sales: Legal cannabis sales in New York are anticipated to exceed $1.3 billion annually by 2025.
Challenges
Illicit Market Competition: Illegal sellers still capture a significant share by offering lower prices and easier accessibility, challenging the legal market.
Regulatory Actions
Market Sustainability: New York State is working to manage market growth, aiming to prevent oversaturation and ensure long-term success.
- Enforcement: Regulations and actions against illegal operators are shaping the future of New York's cannabis industry.
Revolutionizing Cannabis Marketing
In a competitive market, JV Marketing stands at the forefront with cutting-edge strategies, technologies and unmatched expertise. Our approach to cannabis marketing is anchored in a profound understanding of the industry’s distinct challenges and opportunities.
My agency is dedicated to guiding brands through the intricate regulatory landscape, ensuring all campaigns are both compelling and compliant. Our team leverages deep industry knowledge to create innovative marketing solutions that truly resonate with consumers.
By staying ahead of trends and maintaining a client-centric focus, we empower brands to achieve their goals and make a significant impact in a market that is becoming increasingly saturated. Join us in navigating the complexities of cannabis marketing and experience the
JV Marketing difference.
Advertising
Display Advertising
Programmatic Display Advertising
Programmatic Advertising provides unparalleled reach, with over 15 billion daily impressions, making it perfect for cannabis businesses.
At JV Marketing, we provide premium inventory on top platforms, ensuring your ads remain top of mind and impactful.
Our precise targeting, based on content, behaviors, demographics, and past website visits, ensures your message reaches the right audience. We prioritize safe and compliant practices in the cannabis niche, guaranteeing all targeted users are 21+.
Geofencing sets invisible boundaries around locations like dispensaries,.
Device ID Targeting uses unique device IDs for precise ad targeting without relying on cookies.
Foot Traffic Attribution tracks if targeted users visit your dispensary after being shown your ad, and Micro-proximity Targeting reaches users in real-time based on their current location.
Programmatic Display integrates seamlessly with other marketing products, enhancing visibility and driving engagement. Studies show a 27% increase in business searches and a 59% boost in conversions after viewing display ads.
Harness the power of Programmatic Display Advertising to elevate your brand and drive significant results safely and compliantly.
Programmatic Video
Pre-Roll Video enables you to reach users with online video advertising.
Harness the power of video advertising to tell your story in an engaging and memorable way. Our programmatic technology ensures that your ads are delivered at the perfect moments to audiences most likely to resonate with your message, resulting in higher engagement and ROI.
With video ads, you can create an emotional connection with your audience, making your brand more memorable. Whether you're showcasing a product, sharing customer testimonials, or highlighting your brand values, video ads can effectively communicate your message and drive action.
Leverage our expertise to captivate your audience, enhance your brand's visibility, and achieve your business goals through impactful video advertising. Let us help you create compelling video content that stands out in the crowded digital landscape.
Streaming TV
Elevate your advertising with Streaming TV
This approach places your cannabis dispensary ads on popular streaming platforms, engaging viewers with their favorite shows and movies, and even on mainstream news and sports channels. By targeting specific interests, locations, and habits, Streaming TV Advertising ensures your message reaches the right audience. In 2023, OTT TV and video revenue in the U.S. was forecast to reach $74 billion, demonstrating its immense potential for advertisers. Ads can be served through Smart TVs, streaming devices, gaming consoles, and various mobile devices.
We prioritize safe and compliant practices, ensuring all users are vetted to be 21 and older. This means your ads will only be shown to an appropriate audience, adhering to all legal regulations and industry standards.
Streaming TV Advertising offers a unique opportunity to connect with your audience in a highly engaging format. Whether they are watching their favorite show, catching up on the latest news, or enjoying a live sports event, your ads will be strategically placed to capture their attention. This method not only increases brand awareness but also drives higher engagement and ROI.
Enhance your brand with premium video production and targeted advertising. Request a custom quote today to see how Streaming TV Advertising can elevate your cannabis business to new heights.
Social Media Management
Build Your Brand and Drive Loyalty on Key Social Platforms
At JV Marketing, we will pioneer the Meta landscape to ensure your cannabis ads get seen.
With our expertise in navigating the unique challenges of platforms like Facebook and Instagram, we craft innovative, compliant strategies that engage and grow your audience.
Allow us to handle the complexities and ensure your operations run smoothly, so you can focus on what you do best without the worry of disruptions. Your brand will stand out in the ever-evolving digital space.
Expand Your Reach to Connected and Streaming TV Audiences
Email Marketing offers precise targeting, delivering ads directly to users' inboxes without the postage costs of direct mail.
With access to over 200 million email addresses categorized by behaviors and demographics, advertisers can effectively reach their desired audience. The multiple click points in email blasts increase the likelihood of user engagement and action. This approach is particularly effective for direct conversion for cannabis dispensaries, driving more foot traffic and online sales.
Why JV Marketing?
Expertise in Sensitive Ad Categories
JV Marketing has the know-how to navigate advertising restrictions in sensitive industries like cannabis, tobacco, and gambling. Our approach ensures your brand gets the exposure it deserves—without the compliance risks.
Guaranteed 21+ Targeting
Age-targeted ads that meet compliance standards.
Superior Performance on Quality Sites
Get visibility on trusted websites beyond cannabis-only content.
Free Creative Changes
Adapt your ads without extra charges.
In-Depth Reporting & Analytics
Our strategies are designed to deliver measurable results and maximize your ROI.
Advanced Tracking & Retargeting
Re-engage interested customers with precision
Lower Minimums
Get started with lower upfront costs.
Website
E-Commerce Solutions
Grow Your Cannabis Business Online with Optimized E-Commerce
Our
e-commerce solutions are designed to make online shopping seamless and efficient for your customers. We handle everything from building a secure, scalable platform to optimizing product listings, streamlining checkout processes, and ensuring your site is set up to drive sales and maximize customer satisfaction. With JV Marketing, your online store becomes a powerful tool for growth.
Web Design & Website Development
Reach Your Ideal Audience with Precision Targeting
Your website is often the first interaction customers have with your brand, so it needs to make a statement. Our web design and development team creates visually striking, responsive websites optimized for both desktop and mobile. Whether you need a simple landing page, an informational site, or a comprehensive e-commerce platform, we ensure that your site not only looks great but also provides a seamless user experience that drives conversions.
Nationwide Cannabis Market Overview
Market Size
The U.S. cannabis market was valued at $33.60 billion in 2023 and is expected to grow at a 12.10% CAGR from 2024 to 2030.
State Markets
Eleven states are forecasted to reach $1 billion in cannabis sales in 2024. California leads with over $4.7 billion in sales.
Consumer Base
Half of Americans have tried cannabis, and 79% live in a county with at least one dispensary.
Legalization
Adult-use cannabis is legal in 24 states. Support for legalization has reached a record 70%.
Employment
The cannabis industry supports 440,445 full-time jobs across the U.S.
Revenue
In 9 states, cannabis generates more tax revenue than alcohol.
Don't Get Smoked by Your Competition!
The cannabis industry is highly competitive with businesses striving for market share in both medical and recreational sectors. Success depends on:
- Innovative marketing strategies
- Compliant Campaigns
- Understanding consumer preferences
- Multi-Channel Approach
- User Experience
- Local and Organic SEO
Advanced Targeting Capabilities
Run of Network
Reach users 21+ in specific locations. Ideal for targeting select geographic regions.
Programmatic Display
Your ads will be placed on websites with content that matches your audience's interests, reaching cannabis consumers..
Search Retargeting
Remarketing is an effective way to turn initial interest into actual sales, helping you make the most of every visitor to your site!
Ready to Elevate Your Cannabis Brand?
From targeted advertising, SEO and social media management to optimized e-commerce and web design, JV Marketing offers a comprehensive solution tailored for cannabis brands. Contact us today to learn more about how we can help you connect with customers, build loyalty, and drive results in the cannabis industry.
start your journey toward smarter, more effective advertising
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Hours Of Operation
Monday - Saturday: 9:00am - 6:00pm
Sunday: Closed
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